Renesa Training

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Course Content
Class 01: Introduction to Digital Marketing
0/5
What is digital marketing?
Traditional vs. Digital marketing
Branding vs Marketing
AI in Digital Marketing
Career Path for Digital Marketing
Class 02: Facebook Page Setup & Optimization
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Creating & Optimizing Facebook Page
Meta Policies
Marketing Opportunities
Class 03: Meta Business Suite & Business Manager Setup
0/4
Meta Business Suite Explore
Meta Business Portfolio Create
Meta Business Portfolio Overview
Create Ad Account & Payment Setup
Class 04: Meta Ads Fundamentals
0/3
Meta Ads Auction System
Meta Ad Delivery System
Meta Ads Policies
Class 05: Campaign Structure
0/4
Campaign objectives (Awareness, Consideration, Conversion)
Campaign > Ad Set > Ad breakdown
CBO vs ABO, Daily vs Lifetime Budget
Bidding Strategies
Class 06: Audience & Targeting
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Meta Audience Types
Detailed targeting, Custom & Lookalike Audiences
Class 07: Awareness Campaign Setup
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Setup Awareness Ad Campaign
Awareness Ad Strategy
Video View Ad
Class 08: Consideration Campaign Setup
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Setup Meta Traffic Ads Campaign
Setup Engagement Ads Campaign
Ad Copywriting & Strategy
Class 09: Conversion Campaign Setup
0/3
Setup Meta Sales Ads Campaign
Offer & Creative Strategy
Conversion Optimization
Class 10: Meta Lead Ads Campaign
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Meta Lead Ad Campaign Setup
Ad Creative Strategy
Form Create and Optimization
Quality Leads Optimization
Class 11: Tracking, Pixel & GTM Setup
0/3
Understanding Meta Pixel & GTM
Setup Meta Pixel
Create GTM Account & Integrate with Website
Class 12: Tracking, CAPI & GTM Advanced
0/3
Setup Server Container & Integrate with Server
Setup Meta CAPI for Pageview
Event Deduplication using GTM
Class 13: Advanced Pixel & Data Tracking
0/3
Send First Party Data to Meta
Improve Event Match Quality
Setup Custom Domain for Tracking Accuracy
Class 14: Facebook Shop & Product Catalog
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Create Facebook Shop
Create Catalog & Product Sets
Connect Catalog with Meta Ads
Class 15: Funnel Planning & Content Strategy
0/3
Ads Campaign Planning for Funnel
Content Strategy for Each Funnel Stage
Budget Allocation for Funnel
Class 16: Data Analysis & Scaling
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How to Analyze Ads Data
Interpreting Metrics: CTR, CPM, CPA, ROAS
Scaling Campaigns with Data Driven Strategy
Class 17: Google Ads Fundamentals
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Understanding Google Ads Ecosystem (Search, Display, YouTube)
How Google Search & Display Ads Work
Google Ads Interface & Campaign Hierarchy (Campaign > Ad Group > Ad)
Real-World Examples of Ad Placements
Class 18: Google Ads Auction System & Account Setup
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How the Google Ads Auction Works
Understanding Quality Score & Ad Rank
Create Google Ads Account
Manager Account Creation & Access Control
Class 19: Campaign Objectives & Setup
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Understanding Google Ads Campaign Objectives
Campaign Types (Search, Display, Video, Shopping, PMax)
Create First Search Campaign
Location & Language Targeting, Ad Schedule Setup
Class 20: Keyword Research & Planning
0/4
Introduction to Keyword Research
Using Google Keyword Planner
Understanding Search Intent (Commercial, Informational, Navigational)
Organizing Keywords into Ad Groups
Class 21: AI Keyword Research & Budgeting
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Keyword Research using AI
Budget Planning for Search Campaigns
Understanding Keyword Match Types (Broad, Phrase, Exact, Negative)
Setting Bid Adjustments by Keyword Performance
Class 22: Google Ads Bidding Strategies Explained
0/5
Manual CPC vs Automated Bidding
Maximize Clicks, Conversions, and Conversion Value
Target CPA, Target ROAS, CPM, vCPM, CPV
Target Impression Share Strategy
When to Use Which Bidding Strategy
Class 23: Ad Copywriting & Personalization
0/4
Writing Effective Ad Copies Using AI
Dynamic Keyword Insertion
Dynamic Location & Time Insertion
Best Practices for CTR Improvement
Class 24: Ad Extensions for Better Performance
0/3
Sitelink, Callout, Structured Snippet
Price, Call, Lead Form & Location Extensions
Manual vs Automated Extensions
Class 25: Conversion Tracking with GTM (Part-1)
0/3
Conversion Tracking Overview
Setup GTM Account & Connect with Website
Create Basic Conversion Tags
Class 26: Advanced Conversion Tracking (Part-2)
0/3
Ecommerce Conversion Tracking Setup via GTM
Call Conversion Tracking
Enhanced Conversion Setup via GTM
Class 27: Display & YouTube Ads Campaign Setup
0/4
Understanding Google Display Network (GDN)
Display Targeting Methods
Setup Display Campaign
YouTube Ads Setup with Strategy
Class 28: Remarketing & Performance Max Campaigns
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Setup Remarketing & PMax Campaigns
Connect GA4 with Google Ads
Create Remarketing Audience in GA4
Remarketing Basics & Benefits
Class 29: Tracking, UTM & Data Analysis
0/3
Setup UTM & Tracking Templates
Analyze Ads Data in GA4
Understanding CTR, CPC, CPA, ROAS
Class 30: Google Ads Optimization & Audit
0/4
Ads Optimization Checklist
Improving Quality Score & CTR
A/B Testing, Negative Keywords, Budget Reallocation
Performance Report Template
Class 31: Scaling, Automation & Final Review
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Scaling Profitable Campaigns
Automated Rules, Scripts & Scheduling
Client Reporting Format
Q&A + Final Recap
Class 32: YouTube Channel Setup
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Youtube Channel Create
Channel Optimization and Setup
Class 33: Video Production & Upload Strategy
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Script writing Tips
Thumbnails and titles
Playlists and end screens
Class 34: YouTube SEO
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Keyword Research for videos
Title, Tags, description Optimization
Engagement signals Analysis (CTR, Watch Time)
Video Marketing
Class 35: Monetization & Analytics
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YouTube Partner Program
Audience Retention
Revenue analytics
Class 36: Freelancing Marketplace
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Fiverr Account Create
Fiverr Account Setup
Account Optimization
Fiverr algorithm
Class 37: Fiverr Gig
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Fiverr Gig Research
Gig Keyword Research
Gig Create
Gig Optimization
Class 38: Fiverr Gig Marketing
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Gig analytics
Gig Marketing
Class 39: Upwork Account
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Upwork Account Create
Upwork Account Setup and Optimization
Class 40: Upwork Job
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Job selection strategy
Bidding
Writing winning proposals
Class 41: Upwork Projects
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Upwork Project Research
Upwork Project Create
Upwork Project Optimization
Class 42: Contracts & Client Retention
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Clients Handling disputes
Building long-term clients
Getting repeat orders
Class 43: Personal Branding & Portfolio
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What is Personal Branding
Importance of Personal Branding
Build Personal Branding
Portfolio Create
Manage work sample in portfolio
Class 44: Cold Outreach
0/4
Finding leads
Cold email templates
Effective outreach strategy
Followup
Class 45: Career Planning
0/2
Resume/CV building
Freelancing vs job market
Final Exam
0/1
Exam
Advanced Digital Marketing
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